Not only is the box really small, but when you open it you realize you just spent $3 for a literal handful of crackers.
I’d have to say a full dollar of the purchase price is in the packaging; a full cardboard box and plastic bag for what amounts to a vending machine portion can’t be cheap to produce.
Luckily the crackers are pretty amazing; no complaints there. I just find it funny that the already smaller than normal box is about twice the size of the contents.
Listening to "Stone In Love" by Journey